Who are the Tool Rebels?

The term came about when the screwdriver manufacturer Wera asked its customers what they thought of the company.

Many customers describe Wera employees as ‘Tool Rebels’ because they have devised unconventional solutions to problems, are always in good spirits, and love rock ’n’ roll.

The Tool Rebels have found a way to present themselves in photos with a greeting and gesture in a very special way.

This photographic style can be used anywhere in the world. In this way, every Tool Rebel can identify themselves as a Tool Rebel, whether privately or publicly.

The Tool Rebel Gang knows no bounds.

 

Now, some customers and users across every continent are calling themselves Tool Rebels. Because they love Wera tools and listen to rock music.

Some Tool Rebels are now starting to talk about their unusual hobbies.

The Tool Rebels’ journey continues, and there’s no end in sight.

The term ‘Tool Rebel’ (from the Latin ‘rebellis’, meaning ‘rebellious’) broadly refers to someone who takes an unconventional approach and, so to speak, reinvents tools.

Someone who is not satisfied with existing standards.

Someone who likes to challenge the status quo.